General Session III – Innovative Models & Best Practices in Sustainable Tourism
Tourism is a dynamic and continuously evolving industry as travellers are constantly looking for newer, more gratifying experiences which offer value for money. Equally important, these experiences must not compromise the integrity of the host destination’s environment and culture, which will ensure greater longevity.
This session was designed in an attempt to bridge the gap between maximising new market opportunities, while maintaining local authenticity and increasing community engagement. Topics will include attracting the sustainable traveller and harnessing sustainable traveller behavior, communicating sustainability on-site, community engagement and the sharing economy, and Agro-tourism as a new frontier for entrepreneurial growth.