Kim Connaghan joined the National Geographic Society in July 1996. As one of the first dedicated salespeople for National Geographic Traveler magazine, Kim has grown in her tenure. With her elevated position in 2014 to VP, Global Travel Partnerships, Kim oversees all travel advertising sales and marketing efforts that include National Geographic global assets – magazines, digital, social media in addition to TV opportunities, custom content and talent integration.
Leading travel to be one of the biggest business areas for National Geographic, Kim continues to develop leadership programs, new franchises and initiatives to better leverage business utilizing its travel assets. In 2010, a groundbreaking “live-from-the-field” project was spearheaded by Connaghan that became the “Digital Nomad” franchise, integrating editorial content with advertising, marketing, press and social. In 2012, Traveler became exclusive partner with Tourisme Montreal creating a multi-media project “Taste of Montreal”, first ever custom app, print, digital and social. In 2015, Kim launched the first ever Instagram Photo Contest with Emirates, generating over 65,000 new social followers for the airline.
With more than 25 years of experience in media brand management, sales and agency experience, Kim continues to innovate and develop large-scale opportunities that advance the goals of the NG Travel Group while creating custom programs for clients. New opportunities in 2017 include Traveler’s Luxury Edition and a dedicated Travel Block on NG Channel.
Kim is very involved in the travel industry serving on the US Travel Board of Directors and it’s Project: Time Off Advisory Committee. She is also actively involved with the ATTA and HSMAI where she launched a “Leaders in Sustainable Travel” Award in 2011. Elevating the importance of conservation and sustainable travel, Kim recently launched the World Legacy Awards in partnership with ITB Berlin in 2014, securing key sponsorship from Botswana, providing a global platform to celebrate the importance of preserving our treasured places.
“National Geographic has a long-standing commitment to preserving places and cultures through sustainable tourism. We are pleased to sponsor CTO’s upcoming Climate Smart Forum in St. Kitts, that will tackle many of the important tourism issues destinations face today,” said Kimberly Connaghan, VP Global Travel Partnerships at National Geographic. “We are also thrilled to announce that National Geographic Traveler contributing editor, Andrew McCarthy, will be the keynote speaker discussing the power of travel to transform lives at this important industry event.”