Awards

These Caribbean Sustainable Tourism Awards are aimed at identifying and showcasing Sustainable Tourism Good Practices in the Caribbean. The awards recognize individuals, groups, organizations or companies in any of the Caribbean Tourism Organization (CTO) Member Countries which have developed responsible and unique tourism products or are engaged in implementing sustainable tourism-related initiatives which embrace sustainable tourism concepts and core values. These initiatives should also help to enhance the country’s tourism product offerings and advance sustainable and responsible tourism in the Caribbean.

In the Caribbean, Sustainable Tourism Development is understood as “the optimal use of natural, cultural, social and financial resources for national development on an equitable and self sustaining basis to provide a unique visitor experience and an improved quality of life through partnerships among government, the private sector and communities” (CTO Caribbean Sustainable Tourism Policy Framework, 2008).

A virtual awards ceremony was held in 2023. Watch the recording on YouTube.

EXCELLENCE IN SUSTAINABLE TOURISM AWARD

The most prestigious Award Category is the Excellence in Sustainable Tourism Award. This Award recognises a tourism product/initiative, which contributes to a better quality of life in the destination and provides a unique visitor experience. Initiatives generally promote widespread adoption of good practices, engaging the local community/youth/vulnerable groups, visitors and/or tourism workers. Destinations and businesses should illustrate how they may have integrated technological solutions and/or Information Communication Technologies (ICT’s) and highlight any innovative marketing and/or market engagement initiatives.

Winner: Jade Mountain, Saint Lucia. This entry was submitted by Saint Lucia Tourism Authority.

First Runner Up: Rastafari Indigenous Village, Jamaica

Second Runner Up (Tie): Rosalie Bay Eco Resort & Spa / Citrus Creek Plantation, Dominica

Honorable Mentions:
Bahia Principe Resort Jamaica
Rewa Village, submitted by the Guyana Tourism Authority.
Sunset Reef Hotel, submitted by the Ministry of Tourism, St. Kitts.

TOURISM HEALTH & SAFETY AWARD

Destinations and businesses applying for this Award were required to demonstrate how they have developed new and/or innovative tourism products and services related to health and wellness or have integrated health and safety protocols in their business or service. Applicants should also illustrate innovative training, communication, marketing and/or market engagement initiatives including how they may have integrated technological solutions and/or Information Communication Technologies in the tourism product, service and/or experience.

While the focus of the award category is health and safety, Native Radiance, has distinguished itself by offering a nature-based and personalized, holistic approach to health and wellness.

Entry and Honorable Mention: Native Radiance, St Kitts and Nevis

DESTINATION STEWARDSHIP AND RESILIENCE AWARD

Tourism destinations or businesses in this category were required to illustrate how they have pivoted to respond to the Covid-19 pandemic and/or other Crises’ and Disasters indicative of new initiatives, strategies and/or tourism products, services or experiences they may have developed to support tourism resilience and recovery.  Entities should also demonstrate how they are making solid strides towards sustainable tourism management through on-going and integrated initiatives, to prepare for, mitigate, respond to and/or recover from crises and disasters, to ensure future resilience. 

Winner: The Bahamas Destination Stewardship Councils Initiative – an initiative of The Bahamas Ministry of Tourism, Investments and Aviation

First Runner Up: Jamaica Tourist Board 

Second Runner Up: St. Lucia Tourism Authority – Teaching global press key Creole phrases and incorporating the national Madras fabric into trade shows & staff uniforms.

Honorable Mentions: St. Kitts Tourism Authority – notable destination campaigns; beach cleanups & annual Green Camp, themed “Protecting our People, Plants, and Planet.


TOURISM EDUCATION AND TRAINING AWARD

This Award recognizes efforts contributing to tourism work force development. Destinations and Businesses should illustrate new and innovative tourism education, training and/or awareness programs developed and implemented to support capacity-building, enhance the skills and competencies and increase the knowledge/awareness of tourism workers, visitors and/or community members. They should also illustrate how they have integrated technological solutions and/or Information Communication Technologies (ICT’s) in training delivery.

Winners:
United Nations Development Programme (UNDP) Barbados and the Eastern Caribbean
Wild Dominique, a conservation NGO based in Dominica.

First Runner Up: Jamaica TPDCo

Second Runner Up: Guyana Tourism Authority Training Programme

COMMUNITY-BASED TOURISM AWARD

This award is for a tourism enterprise, community or an entire country that manages tourism well for the long-term benefit of the destination and local people as well as visitors. Initiatives should illustrate programs designed to improve community consultation, leadership and engagement in tourism; address social and community issues; foster economic linkages; preserve and promote the local culture and heritage. Destinations and businesses may also indicate how they have integrated technological solutions and/or Information Communication Technologies (ICT’s) and illustrate innovative marketing and/or market engagement initiatives.

Winner: WhyFARM, Trinidad and Tobago, LTD

First Runner Up: Soufriere Regional Development Foundation (SRDF), St. Lucia

Second Runner Up: Mango Garden Cottages, submitted by the Discover Dominica Authority.

Excellence in Sustainable Tourism Award

WINNER

SPONSOR

Destination Stewardship & Resilience Award

WINNER

SPONSOR

Tourism Education and Training Award

WINNER

 

SPONSOR

Community-Based Tourism Award

Tourism Health & Safety Award Honorable Mention