General Session I – Community Based Tourism – Driving Innovations & Experiences
As the Caribbean continues its push for inclusive tourism development, the need for product diversification and differentiation that enhances community participation and benefit is of utmost importance in creating a distinctive yet responsible brand.
Through technical cooperation with regional partner the Compete Caribbean Partnership Facility (CCPF), the CTO is charting a path for the systematic development of Community Based Tourism as a viable niche market, backed by robust market research that encapsulates visitor willingness to pay for innovative tourism experiences across the region.