General Session VI – Transformation for Tourism Evolution
We live in an age where significant advantages come from adaptive innovations and the creative use of market disruptions. Notably, local tourism players are largely categorized as micro, small and medium enterprises, and their ability to harness transformative advances is an existential imperative for ensuring their sustained relevance in an ever-changing geo-political climate.
This session takes a critical look at new opportunities to regenerate the regional tourism industry in the areas of market access, disaster recovery, and climate resilience as a means of increasing tourism competitiveness and sustainability.