Hugh Riley is the Secretary General of the Caribbean Tourism Organization, (CTO). As the chief executive officer he oversees the CTO’s operations in Barbados, North America, the UK and Europe and leads the organization’s initiatives to position the Caribbean as the most desirable, year-round, warm-weather destination.
His responsibility is to fulfill the CTO’s purpose of leading sustainable tourism, by providing specialized services and technical support to more than thirty governments and a variety of private sector members. The CTO’s services include advocacy & representation, marketing, human resource development, crisis communication, research and statistics, conference and event management, information technology and sustainable tourism development.
Mr. Riley joined the staff of the CTO New York in 2002 as director of marketing, after having worked in a number of senior tourism positions in the U.S, Canada and the Caribbean over a period of twenty years. He is credited with having instituted new air services from North and South America to his native Barbados and the Caribbean, and was responsible for engaging the Caribbean Diaspora and the traveling public through uniquely targeted events in major cities throughout North America. He was honored by the New York City Council for his contribution to the cultural life of that City.
Hugh Riley got his start in marketing communications with McCann-Erickson Advertising and later in sales management for radio stations. He is a BBC trained broadcaster and worked as an on-air radio personality and interviewer. He attended the City University of New York and Thomas Edison State College where he earned a bachelor’s degree in communication and later studied tourism management at the University Of Surrey. As a member of the Board of Directors of various tourism and academic bodies, he is widely quoted in industry publications and is a frequent speaker at events in the Caribbean and internationally.