Shelley Worrell

Founder, I AM CaribBeing

Shelley Worrell

Founder, I AM CaribBeing

Biography

Shelley Worrell is not just a creative entrepreneur, she is a deeply rooted cultural connector, a storyteller whose narratives transcend borders and a visionary who brings Caribbean stories to the global stage.  She is the Founder of I AM CaribBeing, a thriving venture at the crossroads of culture + community + lifestyle that collaborates with some of the Caribbean’s most visionary talent and brands. In 2017, Worrell led the movement to name Brooklyn’s Little Caribbean to support and celebrate hyperlocal Caribbean communities and champion the local economy.  

Since founding I AM CaribBeing, Worrell has produced 500+ immersive experiences reaching tens of millions in partnership with top corporations and cultural institutions— Diageo, Brooklyn Botanical Gardens, The Brooklyn Museum, BRIC, Caribbean Hotel & Tourism Association, James Beard Foundation, Queens Museum, Google Arts & Culture, Studio Museum, Prospect Park Alliance, Showtime, Infatuation, Food 52, VoX Media and others.  She has presented across the globe, from Poland, Montreal and Haiti to France and Barbados.  Worrell’s award-winning, multi-platform & cross-cultural activations have been featured by National Geographic, Black Enterprise, Caribbean Life, NBC and Hyperallergic and she has been personally profiled in The New York Times and Good Morning America.  

Worrell began her career working for top media/technology brands including Google, The History Channel, A&E and Time Warner with senior roles in strategic partnerships, global business development and digital operations.  From 2018-2020, she served as the Head of Caribbean Partnerships for the US Department of Commerce and currently serves on the boards of NYC Tourism, PBS/WNET, New York City Small Business Commission and Prospect Park Alliance.  Shelley’s diverse talents extend to writing for Infatuation, Caviar, Garrett Leight and Voices of Lefferts to executive producing 3x Webby nominated Eat+Shop+Lime and campaigns for multinational corporations reaching tens of millions.  

Worrell holds a BA in Cultural Studies from CUNY, Brooklyn College and a MA in Media Studies from the New School.   She lives in Brooklyn and enjoys cooking, traveling and gardening in her spare time.

All session by Shelley Worrell

Convergence Point

16:00 - 16:45
Radisson Grenada